NURO is...
Exactly What Your Team Needs It to Be
The follow-up nobody has time for. The custom tool nothing off the shelf can do. The AI expert you haven't hired yet. NURO finds where your team's hours are going, then builds and runs the fix, so your people get back to the work only they can do.
Craig Pisaris-Henderson
Founder & Chief AI Officer
Scaled FindWhat.com to a billion dollars in revenue and holds 40+ patents in search and pay-per-click monetization. Author of the HI → AI doctrine behind every NURO build.
Chase Henderson
Chief Executive Officer
Runs every engagement personally — the first call, the build, and everything after launch.
What has NURO actually built and shipped?
Stock photos and generic promises are easy to find. These are not those. Three NURO builds running today — each one a different shape of the work.
SBA Disaster Recovery.
AI-packaged SBA disaster loans. Structured intake, document validation, and automated compliance checking — so borrowers can focus on their family while the system handles the paperwork.
Read the build →TradeRunner.ai
A flight simulator for day trading. Define a strategy through dials, backtest it, paper-trade live, then execute through your brokerage. Human-led. AI-executed.
Read the build →PRIZM.
One upload becomes 30+ platform-native short-form assets across TikTok, Reels, Shorts, LinkedIn, Instagram, and X. Auto-captioned, brand-styled, scheduled. Stop editing. Start posting.
Read the build →What growing businesses ask us before we start
What does NURO actually do?
NURO gives maxed-out teams their hours back. We find where time and money are leaking in your operation — usually follow-up, intake, scheduling, and reporting — then design, build, and run the fix: AI agents, automations, integrations, or custom software. Sometimes the honest answer is that nothing should be built yet, and we will tell you that. Every system we ship is human-led: your people make the calls, AI handles the busywork, and every AI action is logged so you can review or override it.
Who does NURO work with?
Owners of solid, growing businesses whose team is at capacity — most often 5 to 20 people and $1M–$10M in revenue, with no in-house AI team. That includes home services, professional services, financial services, sales-led SaaS, and multi-location operators. Fractional CAIO engagements also serve larger teams. Our headquarters is in Fort Myers, Florida; we serve clients nationwide.
How is NURO different from a typical AI or dev agency?
A dev agency asks what you want built. We ask what is worth building — the answer is sometimes "do not build anything yet," and that is often the most valuable answer we can give. When we do build, four productized differentiators ship with every NURO system:
- Decision Log — every AI conversation is logged, timestamped, attributable, and overridable.
- Truth Boundaries — agents are constrained to verifiable facts from your CRM, knowledge base, and approved templates. They cannot improvise pricing or fabricate claims.
- Vertical-calibrated workflows — templates that already understand your industry's seasonality, regulatory cycles, and sales motions.
- HI → AI doctrine — authored by our Chief AI Officer Craig Pisaris-Henderson; humans lead, AI amplifies, every interaction is reviewable.
What is RevOps OS?
RevOps OS is the productized revenue operating system NURO installs and runs. Three tiers depending on how much of the revenue stack needs to be built:
- Foundation — a smart CRM plus workflows and AI-in-workflows for lead scoring, drafting, routing, and re-engagement. You stop losing leads.
- Acceleration — Foundation plus standalone AI agents for inbound and outbound voice, conversational web, missed-call rescue, AI SDR, and predictive deal scoring. Every lead answered, qualified, booked.
- Custom — bespoke architecture for multi-location, multi-line-of-business operators with deep integrations and multi-agent orchestration, built and run by the same NURO team.
How does an engagement start?
Two entry points. The free HI into AI Assessment takes about two minutes and tells you which of our three services fits — a RevOps OS Build, a Custom AI Build, or a Fractional CAIO — or gives you an honest Not-Yet. The HI → AI Discovery starts with a free call and runs as a structured 3–4 week engagement that treats your business like a search problem and delivers a board-ready blueprint for what to build (or whether to build at all). From there we move into design, build, and run.
Do I need to have my data or systems figured out first?
No. Most growing businesses have data scattered across several systems that do not talk to each other. Auditing the data layer and doing the necessary integration work is part of what a NURO engagement covers before any agent gets built. Skipping that step is one of the most common reasons AI projects stall.
What happens after the AI system launches?
The team that builds the system runs it. NURO works in four stages — Discover, Design, Build, Run — and we stay in the business to catch data drift, tune prompts, adjust workflows, and expand scope as new leverage points appear. Data and inputs change after launch, so every RevOps OS build ships with an owner already assigned to keep it accurate.
Is NURO available for AI voice agents or missed-call rescue?
Yes. AI voice agents (inbound and outbound), missed-call rescue, conversational web agents, AI SDRs working dormant CRM databases, and internal-ops agents are all part of the Acceleration tier of RevOps OS or can be built as part of a Custom AI Build.